Do you often spend only seconds on a website? No problem. Spend them on this first paragraph.
Mike Lee Serial Storytelling is sometimes called ‘soap operas’ for non profits, development organisations and commercial enterprises. But it is a serious new approach to social media. It is real life stories, told in gripping video episodes, containing viral triggers, that tempt social media audiences to keep coming back to your website again and again to find out what happens in each episode. A curious and devoted ‘repeat audience’ increases your odds for more clients, or more donations.
Why it makes sense We humans are hard wired to understand life, and issues, through stories. We like to follow the episodic adventures of others as they unfold on social media. We bond with individuals. We like suspense. We trust reality. And we like to share those kind of stories with others on the web, making your Serial Storytelling videos more likely to enjoy wider exposure. Contact Mike for your own new and unique plan for video storytelling video on social media
How it works Each video episode is an engaging story about individuals connected with your brand, mission or service, and told with a beginning, middle and end, like a mini three act play. Nothing is faked or staged. It starts with ‘previously in the series,’ then a new situation arises, followed by action, ending with a result, then teasing ahead to the suspense of the next episode.
What if your business, charity or service could increase its exposure to a world wide web audience simply by telling a story? Your story. Not just an old fashioned ad, or donation pitch packed with claims, promises or alarms, but a straight forward factual story with a beginning, middle, and an end?
What if you you could use that video storytelling to build a web audience of loyal viewers who visit your product or NGO site, not just once, but over and over again?
And what if you could give those loyal viewers stories so emotionally engaging that they want to share them with friends? Viral videos are those which become more popular by people sharing them on the internet. Any share growth is viral. Growth is good.
Why should you consider Mike Lee Storytelling?
35 years experience in storytelling for ABC News and CBS News.
Revolutionary techniques for today’s social media, developed by Mike Lee
Your viewers-donors are given the upfront value of an ongoing emotional connection to individuals.
Episodes feature challenges, struggle and suspense that draw audiences back to your mission website over and over.
Your viewers-donors are the real heroes in your true life stories, because they make your mission a success.
Embedded viral triggers encourage wider distribution of your videos.
Mike Lee Tel and Text+44 (0) 7879 257 761 Email: MikeLeeNews@mac.com or use the form
Thanks for writing. Please let me know what's on your mind. Thanks Mike