The Best Guide

This is your best ever web video advice because it cuts through all the gimmicks and hype of so-called video experts.  It gives you the simple and proven tools used by the real experts, storytellers who make millions of dollars by applying just a handfull of tried and true techinques.  Now you can use the same success rules.

Guaranteed Storytelling  Success  I am about to describe the most successful way stories have been told since humans began to talk and write.  Basically it is all about what will happen next to someone we know, or feel we know.   Thousands of years later some media gurus give the impression they invented what they ‘brand’  as soaps operas, mini series or serial dramas.  They didn’t.   There are four historically potent elements for successful web videos:  (1) Emotional Connection, (2) Suspense,  (3)  Three Acts, and (4) Urgency.   They must all be used properly.  If you mess about by using weak storytelling substitutes I guaranrtee that you will fail to tell your most effective story.

Great serial storytelling is string of real life of inter-locking video episodes of individuals who are caught up in real life dramas related to major news issues, services or products.   The episodes connect to one another and carry the story forward with continual story suspense and urgency.   Ring a bell?  Virtually every highly successful and lucrative TV series uses this techinque.   So did the first ever storytellers.  So can you, no matter what your level of knowledge or experience.

How your Serial Storytelling can beat the pants off of other web videos.   Each real life episode is told like a mini three act play, beginning with ‘previously in this series.’  Then that episode moves the story forward with the latest circumstances affecting your individuals, followed by struggle or suspense, and ending with a new development that sets up the next episode.

How Is It Different?     Most online storytelling is one-off.  We might be informed, but we have nothing else to look forward to.  One text piece, or one video, is not enough to create habit.  And you want to own the habits.

Why Serial Stories Work   We are hard-wired to understand life through stories that offer drama, emotion, intrigue, suspense, struggle, resolution and new beginnings.   And with Serial Storytelling, viewers have time enough tobecome emotionally involved.  Each episode also has built in news value, thus encourge habits.  The more episodes viewers watch, the more involved they become.   Those emotional ties induce strong audience loyalty and memory.  Memory induces better learning.   Memory is your friend.

What Platforms?  Serial Storytelling works not only for news platforms, but also for businesses and NGOs.  News content is no longer just for news organisations.   And Serial Storytelling is a potent way to report news.

Web visitors will reward websites that are newsy, address their need for trustworthy content related to their special interests, and hold their attention.    (But if you publish spun news, web visitors will see it for what it is, a commercial dressed up as real news.  So keep it real. )

Summary  Serial Storytelling has :  1) the built in news-value of fresh developments in each episode,  2) the trustworthy content of real life stories of people whose dramas shed new light on issues, services, or products, 3)  Emotional involvement with individuals whose stories you follow from one episode to another,  4) The seductive suspense of what will happen in the next instalment,  6) Journalistic integrity, and 7) Emotional content that produces viewer memory and loyalty) .


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