Better Video Storytelling
This is a series of inter-locked video episodes of individuals who are caught up in real life dramas related to major news issues, services or products. The episodes connect to one another and carry the story forward.
Just ask the producers of multi-million dollar blockbuster TV dramas about the pulling power of episodic storytelling.
How It Works For News, Business, and NGOs Each real life episode is told like a mini three act play, beginning with ‘previously in this series.’ Then that episode moves the story forward with the latest circumstances affecting your individuals, followed by struggle or suspense, and ending with a new development that sets up the next episode.
How Is It Different? Most online storytelling is one-off. We might be informed, but we have nothing else to look forward to. One text piece, or one video, is not enough to create habit. And you want to own the habits.
Why Serial Stories Work We are hard-wired to understand life through stories that offer drama, emotion, intrigue, suspense, struggle, resolution and new beginnings. And with Serial Storytelling, viewers have time enough tobecome emotionally involved. Each episode also has built in news value, thus encourge habits. The more episodes viewers watch, the more involved they become. Those emotional ties induce strong audience loyalty and memory. Memory induces better learning. Memory is your friend.
What Platforms? Serial Storytelling works not only for news platforms, but also for businesses and NGOs. News content is no longer just for news organisations. And Serial Storytelling is a potent way to report news.
Web visitors will reward websites that are newsy, address their need for trustworthy content related to their special interests, and hold their attention. (But if you publish spun news, web visitors will see it for what it is, a commercial dressed up as real news. So keep it real. )
Summary Serial Storytelling has : 1) the built in news-value of fresh developments in each episode, 2) the trustworthy content of real life stories of people whose dramas shed new light on issues, services, or products, 3) Emotional involvement with individuals whose stories you follow from one episode to another, 4) The seductive suspense of what will happen in the next instalment, 6) Journalistic integrity, and 7) Emotional content that produces viewer memory and loyalty) .
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