HOW TO IMPROVE YOUR CLICK THRU RATE WITH 15 SECOND VIDEOS
You have a great mission message on your website but it might not be getting the public attention it deserves because audiences don’t know about it. A well told 15 second video may help.
Research shows that 15 second web video are 153 percent more effective than longer videos in getting audiences to click through to your target page.
The sole purpose of these 15 second social media videos is to invite your viewers to go to a specific webpage.
What kind of story can you tell in only 15 seconds? Any kind. You can tell a classic three act story in only 15 seconds. In fact, 15 second videos are also becoming a new norm in the web ad industry. Attention spans are short. And 15 seconds is convenient for viewers on the move with a mobile device.
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