IF YOU ARE NOT USING COMPELLING WEB VIDEO IN YOUR SOCIAL MARKETING, GRAB A QUICK CUP OF TEA OR COFFEE AND READ THIS. IT MAY BE A COUPLE OF MINUTES WELL SPENT
Web video can make your blog or other social networking efforts come alive and position your as someone to follow. But just using ‘show and tell’ videos is not enough anymore. People want to be entertained and engrossed in compelling stories, and to be emotionally involved with your journey. You can invent great ideas, products, or services but they could flatline unless you also turn them into stories that motivate your target audience.
Here is Mike Lee on Serial Storytelling videos for NGOs and other fundraisers.
Mike Lee, award winning former ABC News Correspondent, with more than 40 years experience in TV production, helps you use video to turn your great ideas into story based videos that inspire people to act. That help ranges from advice, planning, and critiques, to producing complete videos. See below for examples.
Mike Lee is unique in the TV world. As a network correspondent, he has been a long time on-camera TV performer, script writer, producer, and broadcast innovator. Mike pioneered the now pervasive network practice of one person video coverage, in which he traveled the world with a video camera. Watch (below) what Peter Jennings said about Mike’s Road To Anywhere.
Many entrepreneurs seek feedback from family, friends, or colleagues. Nothing wrong with that, as it can often boost our morale, but those closest to us are usually not experts. I have found that a talented, experienced, truthful, and sensitive critic is your best ally. You want high impact videos, so get top pro advice.
Mike considers the client’s success to be his mission: He knows that feedback works when delivered in a thoughtful, compassionate, and constructive way.
Why You Need To Use Top Quality Videos Online video has exploded into an essential marketing tool. The bar is rising fast. The competition for attention is fierce. Yet many online marketers either haven’t begun to use video yet, or don’t know how to use video effectively. Those who post compelling storytelling videos will be in the best position to gain market momentum.