Mike Lee consults with, and creates video story telling content for companies which want better performing social media.
Serial Stories This is explanation also appears in other sections because the ideas are valid not only for corporations, but for PR and marketing firms, NGOs, and other organisations.
There is a lot of social media video out there now, but most of it clings to old media advertising techniques. It works hard to sell you a product, service, or idea and push for a quick commitment. That often doesn’t work because web audiences know when they are being pressured, and many just resent it. By contrast, if you want to build a solid long term relationship with clients or potential clients, you might want to consider adding what I call ‘Serial Stories’ for social media marketing campaigns.
With ‘Serial Stories’ you post on your FB or other site a series short videos which document the natural drama and integrity of your unique product, service, or idea. You create a following by showing real behind the scenes drama. Each video teases to the next instalment your unfolding story. Audiences love a soap opera. Serial Stories are like a soap, except that they are real life, and they provide a compelling reason for your potential clients and customers to come back to your site again and again.
For example, let’s say that you are planning an event or product lunch for a few weeks or months from now. Rather than waiting until just before the event, you can start now to build interest with serial story videos. You take your viewers behind the scenes, and help them to become invested in what will happen tomorrow or a week from now, as you prepare for the event. This is not a series of commercials. It is a series of genuine behind the scenes activities. For instance, you have a county fair coming up. There is a huge amount of drama on farms, in stables, coach work house, and dog training circles, all because there will be fierce competition for prizes. This is what best selling books and movies are made of: great drama in the lives or ordinary people.
If it is a product for which you want to build an audience, but you don’t want to give away the design before the launch, you can use serial story telling to build suspense about the design.
If you are a service provider, use serial story telling to take us ‘back stage,’ and show us a week of natural drama, hard work, suspense, and results. You might end of up a natural soap opera of 20 videos which you release one at a time. Each video is a ‘chapter’ in your story, with a tease to the next chapter.
Ideas and values are notoriously difficult to market because they so often seem abstract. Serial story telling can help package your ideas as concrete examples of how and why they are so great.
Serial story telling works best when produced by an expert story teller.
Contact Mike to discuss tel +44 (0) 7879 257 761 or email Mike