Return to Yahoo Proposals Page

Environment Reporting

Goal:  Increased viewership of Yahoo environment videos.

Technique: Team up with leading wildlife and environmental NGOs and present this crisis story in a more interesting fashion.

People love animals.  Animals live and death real dramas every day.  Real animal dramas are well received and widely followed when told in suspenseful episodic form (see Serial Storytelling).

Cross Promotion:   These stories can be part of ‘The Road to Anywhere’