Mike Lee Proposal to Yahoo News

Innovative Video Journalism  I would like to produce, and take a leadership role in helping others at Yahoo News to produce, video storytelling that delivers on your core commitment to more original journalism.   Here are my core storytelling techniques.

 You can read my detailed explanations of these techniques , or I can speak about them.

  • Emotional pull
  • Wow
  • The fast serve
  • Three acts
  • Viewer investment
  • Serials
  • Dedicated multi media story pages
  • Breaking features
  • Ruthless fairness
  • Accuracy as a brand
  • Trust via unique form of transparency
  • Reach out for video reactions

Other Coverage Ideas For Yahoo

Original News Video for Corporations    Businesses need trusted journalistic video content for their own sites which will be of interest to their clients.   They also need to show clients that they will have it faster than their competitors.   Yahoo News and Finance is well positioned to create video journalism for corporations, and I can help.  More

Election Year Reporting   The 2014 election season will soon accelerate.   I know that Yahoo produced a family ‘help’ series in 2012.  I have some different ideas for this year.  More

Road To Anywhere   As an ABC News correspondent I pioneered the broadcast network model for exploring big issues through entertaining videos from exotic places.   Peter Jennings described it this way.     Here are some of those pieces.   I can go ‘on The Road’ for Yahoo.

30 Second Breaking News Videos  Twitter and BuzzFeed have shown, speed can be dangerous in breaking news.  I propose short ready-to-go videos that have been carefully researched. When posted alongside your breaking news text, these 30 second spots can  give you that potent five minute, even one minute, advantage while maintaining your journalistic credibility.  More

Environment and Wildlife News   Animals videos are widely popular on social media, but largely for casual amusement.  This represents a huge untapped potential for news reporting.  Our environment and its wildlife are in peril and not even the big NGOs seem unable to put together an engaging video series.  Yahoo can.   More