Charities, NGOs, and Human Rights Organisations
Serial Storytelling Pitch
The following video is a direct video message from Mike Lee to executives, project managers, and volunteers who help those in need. Please feel free to share with your colleagues. And please connect with me at Linkedin.
Please Click Here to Contact Mike Lee Connect with Mike at Linkedin
What Mike Lee Storytelling Videos Provide: (1) An emotional connection between audiences and your charity, human rights, or humanitarian project, (2) An ongoing suspense which entices viewers to follow your story, project, or other good work as it develops over several episodes, and (3) Rapid worldwide deployment and ‘breaking news’ production speed when necessary. Mike produced and reported the following ABC News story about a U.S. Marine fighting two wars at the same time.
Stepping Up To Serial Storytelling: Just imagine the social media impact of the Rye Barcott story (above) if it were not a one-off video but an ongoing series about the drama of survival in one of the world worst slums? You can use Serial Storytelling to bring your good work, or urgent crisis, to the attention of a global pool of potential donors and supporters: Social Media Web Users.
For Example: Let’s say that you need more support for an ongoing humanitarian or human rights project. Rather than depend only upon news coverage or paid ads, or even the occasional video on your website, you can publish your own web based Serial Stories right from the scene of the crisis. Here’s how…
- Tight Focus your video series on one person, a family, or several people, telling their ongoing story in the context of the overall project or crisis. You show their real life dramas as they struggle to survive. By showing your subjects as individual human beings, with the same needs as the rest of us, viewers are more inclined to stay involved in their ongoing stories. You can still show the broad scope of the crisis, but the tight focus’ part of your video can help you attract more viewers.
- Reach Out to Social Media Sites because they are hungry for ongoing human dramas.
- Tell It In Episodes instead of one video. For instance, a mother has mouths to feed, no husband, her own health problem, and a daily struggle to find food and work. Each day is a real drama. Your serial videos can be a potent and engrossing ‘reality show,’ enabling audiences to become invested in what will happen your next episode tomorrow or next week.
- Tease Forward at the end of each instalment. Give viewers a peak at what might happen in the next episode.
- Ask Viewers to share your video links with others and create grass roots support
Click for Ideas about Your Specific Project
