A wider audience is more likely to support your cause if you tell them stories about it. Here is an ABC story in which I used storytelling and humor to make a serious point about bio-diversity.
Well that was little fun with some less than glamourous animals, in support of a broader point. Obviously the environment is a serious topic and needs a mostly serious approach to social media storytelling. But we need to stop trying to just shock and jolt people into saving the planet. Mike Lee focuses on the humanity and the audience magnet of individual real life stories. People want to become involved in the stories of animals, as well as humans.
Also See Serial Storytelling For