PR AND MARKETING FIRMS

 Every public relations project has a story, a human interest angle.  Use Serial Storytelling videos to better leverage your PR project, and build a larger social media following.        Below is an ABC story Mike Lee crafted about a small, remote and unremarkable Australian town, which had a story which made it look like a must visit destination.

 

The town of Broom, Australia (above) was lucky.   They didn’t have to hire a PR company to get themselves noticed by ABC News.  Mike Lee happened to be looking (while in his London office) for story ideas in Australia, and found that movie house story in an old newspaper clipping.     You can do a of a lot to tell your own unique tale to the world, via social media sites, with these kind of  Storytelling videos.  Let Mike Lee suggest specific storytelling videos for YOUR Public Relations clients. 

Try Serial Storytelling Videos:    This method can help to create a larger online following because…

• You are showing an ongoing, unpredictable real life narrative.
• Each video teases to the next instalment your unfolding story.    Serial videos have the all important credibility of un-staged, unpredictable stories, which focus on positive values with which you and your brand can be proud to be associated.   Mike Lee Serial Storytelling videos also give you the ongoing narrative arc which can entice t potential clients and customers to come back to your site again and again to see what happens next.

For example, let’s say that you are planning an event or product lunch for a few weeks or months from now.  Rather than waiting until just before the event, you can start now to build interest with Serial Storytelling videos.   You take your viewers behind the scenes, and help them to become invested in what will happen tomorrow or a week from now, as you prepare for the event.   This is not a series of commercials.  It is a series of genuine behind the scenes activities.

If it is a product for which you want to build an audience, but you don’t want to give away the design before the launch, you can use serial story telling to build suspense about the design.

If you are a service provider, use serial story telling to take us ‘back stage,’ and show us a week of natural drama, hard work, suspense, and results.   You might end of up a natural soap opera of 20 videos which you release one at a time.   Each video is a ‘chapter’ in your story, with a tease to the next chapter.

Ideas and values can be difficult to market because they so often seem abstract.   Serial story telling can help package your ideas as concrete examples of how and why they are so great.

Ask Mike Lee What He Can Do For YOUR Campaign

Also See Serial Storytelling For

NGOs, Charities, HROs     Corporates    Educators     Environmentalists